As social media and streaming platforms continue to gain in popularity, advertising budgets continue to turn toward digital media. As such, brands often overlook radio advertising. But radio advertising still maintains massive audience reach, engaging populations in ways digital advertising cannot. In this blog, we’ll explore these two channels and demystify why radio should still...
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Summary: AI technologies like machine learning and natural language processing significantly enhance talent acquisition by optimizing job advertising, improving candidate assessment, and automating recruitment processes. AI helps organizations measure critical recruitment metrics, such as quality of hire, time-to-fill, and cost per hire, offering data-driven insights that improve hiring efficiency and effectiveness. While AI offers transformative...
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Summary Welcome to the second chapter of our AI in public safety series. In this blog, we are addressing: The role of AI in policing reform and four Veritone tools that help increase transparency Enhancing community engagement with improved online presence and conversational interfaces Ethical and moral considerations that need to be taken into account...
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As the U.S. labor market navigates through new economic realities, the unemployment rate has climbed to 4.3% in July, the highest level since early 2020. This increase coincides with the potential impacts of Hurricane Beryl, which struck Texas in early July. While the BLS employment situation summary reported ‘no discernible effect’ for July’s data, the...
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Summary Welcome to the first chapter of our artificial intelligence (AI) for public safety blog series. In this blog, we will be covering: Why missing persons investigations need to improve traditional investigative methods How AI can help investigations by detecting biomarkers, geospatial analysis, and predictive analysis Ways that AI, including Veritone Track, helps combat human...
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Radio has long been able to reach a broad audience and capture their attention through sound alone, standing out amongst other mediums that carry more distractions. However, with the rise of digital marketing, many advertisers question the effectiveness and impact of radio advertising. That’s why measuring radio effectiveness and impact with modern tools is essential...
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Summary: Advancements in cloud computing and enhanced processing power have made artificial intelligence (AI) more accessible, revolutionizing business operations, improving efficiency, and fostering innovation across various sectors supporting their digital modernization initiatives. Organizations effectively utilize AI in customer service through chatbots, cybersecurity with real-time threat detection, relationship management via customer data analysis, digital personal assistants,...
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Radio stations need new ways to attract and engage listeners. This is critical in competing with other stations for advertising dollars. It’s not enough to simply broadcast content. Stations must now find ways to build a stronger bond with their audiences across channels. In this article, we will cover: How to understand your listeners Ways...
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Obtaining licensing rights can be an involved process, especially when buying rights-managed content, so we asked one of our licensing experts, Jay Bailey, to share some wisdom. Jay has been our vice president of TV and film licensing for nearly a decade, so he knows a thing or two about this topic. Here's what he had to say.
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Radio advertising has been a staple marketing channel that has been around for almost a century. But as digital media such as social media, websites, and streaming audio take up more and more ad dollars, radio has struggled to prove it offers advertisers the same return on investment (ROI). Although radio still reaches most of...
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