How do you reassure your advertisers that your broadcast ads are as effective as web ads at driving consumer response? Summary: It’s a myth that it’s easier to show the effectiveness of online advertising versus broadcast advertising Being able to show online engagement after an ad runs helps broadcasters demonstrate to their clients that their...
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During and after the pandemic, cloud technology and AI can help the media and entertainment industry adjust and continue to thrive. As it relies heavily on positive consumer activity, a disruption like COVID-19 is a huge challenge to the media and entertainment (M&E) industry. The first trend to note is that content is being consumed...
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Wondering what’s the most optimal day, time and method to run your radio and TV advertisements? Read on. Creating the right TV commercial or radio spot is an art, but there’s also a science to it. The time of day, day of the week, length of advertisement, call to action and other elements can have...
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COVID-19 has been an event that, among other aspects of our lives, has dramatically changed how sports are being played, viewed and monetized. And a lot of these changes we expect to stick around much long after the pandemic ends. One encouraging sign has been the many innovations in the space that have risen out...
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Among other tactics, licensing news footage and user-generated content can take your political ad campaign to the next level. Summary: Political campaigns should be flexible and change timing and tone based on what’s working and who you’re trying to reach Authenticity is key in political campaigns Licensed footage can help you speak to voters in...
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by Paul Cramer – Managing Director of Enterprise Radio Solutions In the world of radio and television advertising, attribution has been difficult to demonstrate. While digital advertising has afforded more discrete measurement through device IDs and other unique identifiers, broadcast has been harder to track as an offline medium. Because of this, some advertisers may...
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The feel is unquestionably different at Billie Jean King Tennis Center for the 140th US Open. Some of the game’s brightest stars have opted out due to COVID-19 concerns––including reigning 2019 men’s and women’s singles champions Rafael Nadal and Bianca Andreescu. Nevertheless, significant milestones persist at the 2020 US Open. There was no shortage of...
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Traditional broadcast TV advertising faces constant competition from streaming services, social media, the web and podcasting. That competition is only growing as consumers have more options than ever for entertainment and news. In the face of this competition as well as cord-cutting, it’s tough to justify the large ad spend that TV advertising commands. People...
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Regional broadcaster maximizes ad spend with the integrated ad management and attribution solution In an increasingly competitive advertising environment, broadcasters need every advantage to maximize their ad revenue — and a major media enterprise has dialed into an advantageous way to do just that. The company, which owns and operates stations in nearly 100 television...
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Making the modern TV experience seamless and simple is laborious. Despite technological leaps, complex behind-the-scenes processes need to happen in order to offer television customers the experience they expect from streaming services and traditional linear broadcast. Tasks like metadata creation, captioning, content licensing and post-production work to fit media onto ever-changing delivery and packaging needs...
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