This new international library adds to the 3 million assets available through Veritone Licensing. Summary: Veritone Licensing adds the South China Morning Post and its more than 50,000 hours of exclusive video footage. Footage includes coverage of current events such as the Hong Kong extradition law protests, US-China trade war, Xinjiang re-education camps and more....
An analysis of California’s most recent rolling blackouts and how to prevent them When California passed the Global Warming Solutions Act (AB 32) in 2006, it was one of the most ambitious pieces of climate change legislation ever created. Ten years later, California further solidified its leadership role with a commitment to reducing greenhouse gas...
Despite a tough year, advertisers plan to spend more this quarter than the same quarter last year. Summary: Advertising spend is down, but it’s projected to improve in Q4 Broadcasters have the chance to pick up ad dollars originally slated for live events, sports and other mediums An attribution solution can help broadcasters attract ad...
AI-based DAM technology can help you get the most out of your future content and extend the life of past content. Summary: Content creation is at an all-time high, making digital asset management more challenging daily without the proper tools. Digital asset management software is not enough; artificial intelligence is needed to achieve scale and...
Read on to learn easy ways to improve your broadcast campaigns and read about examples of these tactics in action. Summary: The Veritone Uplift Study uncovered several creative tips in which broadcasters and advertisers can improve their campaign performance One such finding was that “get rich quick” still sells Broadcast advertising is still highly effective...
Using AI to Predict Energy Needs and Stabilize the Grid The Challenge The US energy grid was originally designed around centralized power generation and regional distribution networks to provide safe, affordable, and reliable electricity to every American. And historically, it has performed this function very well. However, the energy grid of today suffers from a...
How do you reassure your advertisers that your broadcast ads are as effective as web ads at driving consumer response? Summary: It’s a myth that it’s easier to show the effectiveness of online advertising versus broadcast advertising Being able to show online engagement after an ad runs helps broadcasters demonstrate to their clients that their...
During and after the pandemic, cloud technology and AI can help the media and entertainment industry adjust and continue to thrive. As it relies heavily on positive consumer activity, a disruption like COVID-19 is a huge challenge to the media and entertainment (M&E) industry. The first trend to note is that content is being consumed...
Wondering what’s the most optimal day, time and method to run your radio and TV advertisements? Read on. Creating the right TV commercial or radio spot is an art, but there’s also a science to it. The time of day, day of the week, length of advertisement, call to action and other elements can have...
COVID-19 has been an event that, among other aspects of our lives, has dramatically changed how sports are being played, viewed and monetized. And a lot of these changes we expect to stick around much long after the pandemic ends. One encouraging sign has been the many innovations in the space that have risen out...
