Radio advertising has been a staple marketing channel that has been around for almost a century. But as digital media such as social media, websites, and streaming audio take up more and more ad dollars, radio has struggled to prove it offers advertisers the same return on investment (ROI). Although radio still reaches most of...
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TV advertising has always been about understanding the consumer so you can engage them with the most relevant content. However, it’s getting more and more complicated every day as human attention spans grow shorter and the number of content platforms increase. To stay competitive in this noisy media landscape, you need to understand exactly what...
Read More With the dawn of digital advertising came the opportunity to track every interaction, measure each conversion, and quickly adjust strategies to create the most optimal performance. While marketers and brands were seeing an influx of data for their digital advertising campaigns, it became difficult to measure the impact of TV ads. Now, thanks to certain...
Read More In the last blog, we dove into the top trends impacting TV and how advertisers can adapt and achieve greater success with their marketing efforts. In this article, we’ll cover TV ad effectiveness, specifically how broadcasters can prove value to metric-hungry advertisers. We will look at the following topics: Why is it important to measure...
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In the rapidly evolving media landscape, the integration of artificial intelligence (AI) is transforming how content is managed, created, and monetized. However, to fully leverage the power of AI, media companies must first gain mastery over their data. This involves harmonizing and managing vast amounts of information to deploy AI solutions in the cloud successfully. ...
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Artificial intelligence (AI) in law enforcement technologies will become crucial to help investigators fight crime. From combating human trafficking and crime across jurisdictions to finding missing persons and criminals faster, the fundamental challenge that investigators face is finding an individual or individuals across hundreds of hours of video footage. In a recent interview with Fox...
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The surge in interest surrounding generative AI has sparked the formation of AI task forces across various sectors. Contrary to fears of AI replacing human labor, McKinsey views generative AI as an empowering tool for the workforce. Their recent forecast suggests that by 2030, generative AI could inject trillions into the global economy by automating...
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The landscape of human resources is rapidly changing with the incorporation of artificial intelligence (AI) technologies. AI-driven solutions transform HR processes, leading to increased efficiency, reduced biases, and better decision-making. This article will explore how AI is revolutionizing HR practices, including: AI-driven Candidate Sourcing in HR AI for Workforce Planning and Management AI-enabled HR Analytics ...
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Summary: Uncertainty about the economy means radio stations need to be more creative about how they sell their ad inventory. Discover tactics you can use to meet your revenue goals, from discounts to bundling. Using a remnant ad solution can help you sell off any remaining spots with little effort. Radio ad spending has fluctuated...
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Summary: The media and broadcast industry faced numerous challenges in 2023, including strikes disrupting production and shifting towards alternative viewing options, while demand for fresh content remained high. Transformation in media management, leveraging AI, is crucial for organizations to thrive. Examples include auto-tagging live content for better distribution and repurposing broadcast content for increased revenue...
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